Buying is an art and a science. The buyer has to be able to apply trends, color direction, and mitigate risks with new ideas.
Fashion merchandising at Texas State covers every part of the business — from textiles and promotion to product development, buying, and retail management. Along the way, you’ll master industry-standard digital tools that prepare you to thrive in a world where fashion meets technology.
Every student completes a professional internship and graduates with both a fashion merchandising degree and a business administration or mass communication minor — the combinations employers are looking for.
Our program prepares students for the fast-paced fashion industry by developing critical thinking, communication, analytical, and leadership skills. Through technology-based assignments, industry visits, and corporate-sponsored projects, students gain hands-on experience and connect classroom learning to real-world practice. Partnerships with major brands provide access to industry professionals, while collaborative coursework builds confidence and teamwork skills for a competitive career.
See the full range of classes offered in fashion merchandising. From textiles and promotion to buying, retail, and product development, your coursework is designed to prepare you for both the creative and business sides of fashion.
Our advising team helps you plan your path to graduation. Learn how to combine your degree with a business or mass communication minor, schedule your internship, and prepare for a smooth transition into your career.
